Brand Guidelines, v2.0, May 2026, contact@wrxstack.com

The wrxstack
identity system.

The brand kit: mark, wordmark, color, type, voice, and the rules that hold everything together. If a placement isn't covered, talk to contact@wrxstack.com before inventing one.

Read as
"work-stack"
Category
Enterprise AI work platform
Domain
wrxstack.com
Pattern
*.wrxstack.com
Signature
Coral x, the AI multiplier
Mark
The 5-bar stack
Type
Bricolage, Fraunces, Inter Tight, JetBrains Mono
Steward
The wrxstack team, contact@wrxstack.com
01, Story02, The mark03, Wordmark & lockups04, Color05, Type06, Formats07, Voice08, Don'ts09, Clear space & min size10, Inventory→ Logo kit→ Brand inbox
01 / Story

The name
and the signal.

wrxstack is work × AI × stack. The vowel is dropped because the brand is built to fit any product, any company size, any workflow, a typographic blank slot. The x takes its place: the AI multiplier. The stack is literal, a unified hub of AI-native work products under one identity.

01, WORK

The operating system for how work runs.

Tasks. Projects. Docs. CRM. Inbox. Meetings. Contracts. Every surface a knowledge worker touches, reimagined AI-first, on one platform.

02, X, THE AI MULTIPLIER

The xcompounds the team.

Frontier models, or bring your own. Agents that draft contracts, summarize meetings, and update tasks, under your sign-in and audit trail.

03, STACK · ONE PERSON → ENTERPRISE

One seat or thousands.
Same stack.

Encryption in transit and at rest on every plan. SAML SSO, SCIM, custom roles, and audit logs on paid plans.

02 / Identity

The mark.

Five horizontal bars stacked top to bottom, forming a typographic "stack" silhouette in a softly rounded tile. The mark reads from a 16-pixel favicon to a billboard, holds in one color, and is the only piece of the identity that should ever appear without the wordmark.

Primary, ink tile, paper bars
TILE #14110E · BARS #F4F1EA
Reverse, paper tile, ink bars
TILE #F4F1EA · BARS #14110E
Coral signature
Cream surface, ink mark
Mono, ink only
Mono, paper only
100 u, square tile5 stacked bars, 22u corner radiuscenter bar = 20uedge bars = 4.5u tall
ANATOMY

Five bars, one stack.

  • Container 100 × 100 units, 22u radius.
  • Five bars, 4.5u, 4.5u, 20u, 4.5u, 4.5u tall.
  • Bar widths grow from 24u → 40u → 56u inward.
  • Vertical rhythm 10u between rows.
  • Bars symmetrical around the center axis.
  • Cap height 64u, 18u clear space top & bottom.

When the mark sits inside a tile (favicon, app icon, lockup) the container becomes the tile. When it sits free, the 22u radius defines the clear-space boundary, see §09.

03 / Identity

Wordmark & lockups.

Set in Bricolage Grotesque 600, lowercase, tight tracking (-0.055em), optical size 96 for display. The x is the only character permitted to take the signature coral. Use the wordmark alone for the long logo; combine with the mark for product lockups; reserve the stacked lockup for square placements.

wrxstack
Horizontal lockup, light
wrxstack
Stacked lockup, cream
wrxstack
Wordmark, reverse on ink
wrxstack
PRODUCT LOCKUPS · THE STACK

Every module on the stack inherits the same lockup pattern. The module name sits in front, paired with the canonical wordmark. Always lowercase. Always the canonical coral x.

Assistant · wrxstack
FLAGSHIP AI ASSISTANT · PART OF ATLAS
Tasks · wrxstack
TASKS & BOARDS · PART OF ATLAS
Projects · wrxstack
PROJECT PLANS · PART OF ATLAS
Docs · wrxstack
WIKI & DOCS · PART OF ATLAS
CRM · wrxstack
PIPELINE & DEALS · PART OF ATLAS
Inbox · wrxstack
SHARED EMAIL · PART OF ATLAS
Meetings · wrxstack
MEETINGS & RECAP · PART OF ATLAS
Contracts · wrxstack
CONTRACT REVIEW & E-SIGN · PART OF ATLAS
Forms · wrxstack
FORMS & INTAKE · PART OF ATLAS
04 / System

Color.

Two-and-a-half base colors: Stack Ink (warm near-black), Stack Paper (warm cream), and the Coral signature, used sparingly as the brand accent. Steel and Mist support text and surfaces. No gradients in identity contexts.

Stack Ink
#14110E, oklch(15% .01 60)
Primary text, reverse BG
Stack Paper
#F4F1EA, oklch(96% .008 80)
Primary BG, light surface
Coral, signature
#FF5A1F, oklch(67% .19 38)
Accent only, ≤ 8% of layout
Cream
#EDE8DD
Surface, card
Steel
#5A5650
Secondary text
Mist
#D5D0C2
Rules, dividers
RULES
Coral budget

≤ 8% of any layout. The x in the wordmark, one CTA, one accent moment. Never a wash.

No gradients

In identity surfaces. Products may use single-color tints internally, never on the mark.

Contrast

Ink on Paper = 17.4:1. Coral on Ink = 5.6:1. Coral on Paper = 3.4:1 (mark or large display only).

05 / System

Typography.

Four families. Bricolage Grotesque is display, confident, geometric, optical-size aware. Fraunces is the serif accent, used in italics for emphasis. Inter Tight handles body. JetBrains Mono handles labels, eyebrows, code, anything technical.

Display, 600, Bricolage
Stack what you do.
Display, italic, Fraunces
Tools that compound the team.
H2, 600
One account. Many products.
H3, 600
CRM, contracts, meetings, search.
Body, 400, Inter Tight
A unified AI-native platform for everything a team does. Sign in once. Use any module. The platform grows; your account stays the same.
Mono, 500, JetBrains
atlas.wrxstack.com · free to start · SAML SSO on paid plans
Caption, eyebrow
Updated may 2026, maintained by the wrxstack team
06 / Formats

Every logo,
every place.

From a 16-pixel browser tab to a billboard. Below: a tour of the most-used placements. The full kit lives on the logo page, with download links and per-surface usage notes.

16 : 9, OG CARD · TITLE SLIDE
wrxstack
The AI operating system for work.
wrxstack.com
4 : 1, EMAIL BANNER · BILLBOARD
wrxstack
Enterprise AI
9 : 16, MOBILE SPLASH
SQUARE
AVATAR
FAVICON
APP ICONS · SOCIAL · FAVICON
EMAIL SIGNATURE
wrxstack
The wrxstack team
Product, design, and support
contact@wrxstack.com, wrxstack.com
240 × 240 MARK · CORAL ACCENT RULE
07 / Voice

How wrxstack talks.

Confident, technical, AI-fluent without the hype. Speaks to a CIO and a junior PM in the same paragraph. Product names are nouns. Verbs are precise. We claim what the AI does and say plainly what it doesn't. No "revolutionize." No "unleash."

VOICE 01

Precise.

Specifics, not adjectives. Number of seats. Latency in ms. Tickets closed per hour. Specifics earn trust; adjectives don't.

"Exports a project as a PDF report or a slide deck." → not → "Lightning-fast AI reports."
VOICE 02

Honest about AI.

Say when AI wrote something. Surface confidence. Let the user audit, edit, override. The AI is a colleague, not an oracle.

"Drafted by AI. Review before sending."
VOICE 03

Enterprise-fluent.

SSO, audit logs, and DPA, named correctly, the first time. We don't translate enterprise into baby talk.

"SAML SSO, SCIM 2.0, and TLS 1.3."
HEADLINE · IN VOICE

AI that compounds the work your team already does.

One identity. One stack. Frontier models, or your own. From one person to a large enterprise, same product, same baseline, same *.wrxstack.com.

08 / Rules

Don't.

The mark and wordmark are tuned. These violations are the most common ways they get untuned. If you find yourself reaching for an effect that isn't shown earlier in this document, the answer is no.

DON'T 01
Don't rotate. The stack is horizontal, always.
DON'T 02
Don't stretch or distort. Uniform scale only.
DON'T 03
Don't place the mark on rainbow gradients.
DON'T 04
wrxstack
Don't change the x color. Coral, ink, or paper.
DON'T 05
wrxstack
Don't reset the wordmark. Bricolage 600.
DON'T 06
WRXSTACK
Don't capitalize. The wordmark is always lowercase.
DON'T 07
Don't add shadows, glows, or bevels.
DON'T 08
Don't tint bars on coral. Paper or ink only.
09 / Rules

Clear space &
minimum sizes.

Clear space around the mark equals one bar-height (4.5u, about 22% of the mark's height). The wordmark requires the x-height of its lowercase as clear space. Below the minimum sizes, switch to the mono mark.

clear space = 22% × mark height
MINIMUM SIZES
Mark, color
24 px
Mark, mono
16 px
Wordmark, digital
14 px
Wordmark, print
10 mm
Horiz. lockup
120 px wide
Stacked lockup
64 px tall
10 / Inventory

What's in the box.

Every asset, the file it ships as, and where it gets used. SVG masters scale to anything; PNG and ICO are exported from the masters. Full kit at /logos.

AssetFormatFilenameUsed on
Mark, ink tile, paper bars (primary)SVGmark/mark-ink.svgHeader, favicon, default
Mark, paper tile, ink barsSVGmark/mark-paper.svgLight placements
Mark, coral signatureSVGmark/mark-coral.svgSponsorships, awards
Mark, white bars onlySVGmark/mark-white.svgOn color, on photo
Mark, glyph (no tile)SVGmark/mark-glyph.svgSVG sprite, inline
Wordmark, inkSVGwordmark/wordmark-ink.svgLong logo, web, doc
Wordmark, paper (on dark)SVGwordmark/wordmark-paper.svgDark surfaces
Wordmark, mono inkSVGwordmark/wordmark-mono-ink.svgSingle-color print
Wordmark, mono paperSVGwordmark/wordmark-mono-paper.svgSingle-color reverse
Horizontal lockup, lightSVGhorizontal/logo-horizontal-light.svgDefault product
Horizontal lockup, darkSVGhorizontal/logo-horizontal-dark.svgDark surfaces
Horizontal lockup, mono, inkSVGhorizontal/logo-horizontal-mono-ink.svgPrint, 1-color
Horizontal lockup, mono, paperSVGhorizontal/logo-horizontal-mono-paper.svgOn coral, on photo
Stacked lockup, lightSVGstacked/logo-stacked-light.svgSquare placements
Stacked lockup, darkSVGstacked/logo-stacked-dark.svgSquare, on dark
Square, inkSVGsquare/logo-square-ink.svgSocial avatar, marketplace
Square, paperSVGsquare/logo-square-paper.svgLight social
Square, coralSVGsquare/logo-square-coral.svgSponsorship
Banner, ink (3:1)SVGbanner/logo-banner-ink.svgLinkedIn header, OG
Banner, paperSVGbanner/logo-banner-paper.svgLight banner placements
Banner, coralSVGbanner/logo-banner-coral.svgSignature swag, billboard
App icon, inkSVGapp-icon/app-icon-ink.svgiOS · Android, PWA
App icon, paperSVGapp-icon/app-icon-paper.svgLight theme
App icon, coralSVGapp-icon/app-icon-coral.svgLimited edition, launches
FaviconSVGfavicon/favicon.svgBrowser tab
Favicon, ink tileSVGfavicon/favicon-ink-tile.svgDark browser chrome
OG, defaultSVG · PNG 1200×630og/og-default.svgSocial previews
Need an asset?

Download every logo
and lockup.

The logo page has every variant: mark, wordmark, lockup, square, banner, app icon, favicon, with usage notes and downloads. Questions: contact@wrxstack.com.

Open the logo kit →Email contact@Press kitv2.0, May 2026, maintained by the wrxstack team